TVASIA
MPA Projects 6.2 Percent AsiaPac Ad Growth
Net ad spend in AsiaPac is forecast to increase by 6.2 percent this year, just slightly behind last year's 6.3 percent increase, according to Media Partners Asia (MPA).
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MPA Charts AsiaPac Ad Gains
Advertising revenues across the Asia Pacific are set to rise 6.2 percent this year, following a 6.1-percent increase last year, to reach about $184 billion, according to Media Partners Asia (MPA).
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Agenda Released for APOS 2018
Viacom's Bob Bakish, 21st Century Fox's Uday Shankar and Discovery's JB Perrette are among the executives slated to speak at Media Partners Asia's APOS summit this April, which will spotlight how the production, distribution and monetization of content are being transformed across the Asia-Pacific region.
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India Powers Growth for AsiaPac Pay-TV Networks
Asia-Pacific pay-TV networks owned by global media groups saw revenue and profit gains in 2017, largely driven by growth in India, according to new research from Media Partners Asia (MPA).
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MPA: AsiaPac Uptake of Online Premium Video Services Still Low
While OTT services are gaining traction in the Asia Pacific, take-up across the region is still low, Media Partners Asia found in its new consumer study.
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MPA Report Charts Strong Gains in AsiaPac OTT Revenues
The online video business across the AsiaPac region will generate $46 billion in revenues by 2022, with more than 75 percent of that coming from China, according to Media Partners Asia (MPA).
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China, India to Drive AsiaPac Ad Growth
Net advertising revenues in the Asia Pacific are expected to rise by 6.4 percent this year, following a 6.8 percent boost last year, according to new data from Media Partners Asia (MPA).
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New MPA Report Charts Trends in Asian Content
Vivek Couto, executive director of Media Partners Asia (MPA), gives insights into the company’s new report on content trends in seven Asian markets, exploring the evolution of the local production sector and the impact of SVOD platforms on the acquisition market.
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New Survey Explores Asian Consumers’ Views on OTT
Day-and-date content, user interfaces, access to bundled packages and problems with dubbing and subtitling are top of mind for OTT subscribers in six key Asian markets, according to a broad consumer survey conducted by Media Partners Asia (MPA). The Asia Video Consumer Panel surveyed a total of 6,000 consumers, 1,000 each in Hong Kong, Indonesia, Malaysia, Philippines, Singapore and Thailand.
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Slower Growth Forecasts for AsiaPac Pay TV
Economic challenges and the emergence of new legal and pirated options for content will result in a slowdown in the growth of Asia Pacific's pay-TV industry, Media Partners Asia says in a new report.
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