Tuesday, October 3, 2023
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Tag Archives: AMPD Research

Premium VOD Viewership Rises in India

While YouTube still dominates online viewing in India, premium VOD usage—across SVOD and freemium services—is on the rise, logging a 12 percent share of watch time, with 6.1 trillion minutes streamed from January 2022 to March 2023, according to Media Partners Asia.

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