Style Undergoes Brand Refresh in Asia


SINGAPORE: The Style Network is getting a brand refresh with a new logo, on-air look and tagline in Asia and around the world.

The new tagline is: Watch It. Love It. Style It. The refresh goes live on April 1, following on from the North American refresh in mid-2012. There is a new logo, as well as new programming highlights. This includes House of Fab, featuring Kimora Lee Simons, and the home-makeover series Built, among others.

Beyond Asia, the Style refresh is rolling out in Australia, the U.S., South Africa, Portugal, Central and Eastern Europe and the Middle East.

Christine Fellowes, the managing director of Universal Networks International for the Asia Pacific, said, “Style’s new direction embraces our passion for beauty, fashion and all things Style. With a new attitude, a bold new on-air look and a versatile new logo, the refreshed channel is current, passionate, glossy and an approachable authority on all things ‘style’. The all-new Style Network will be the destination that fuels women’s insatiable appetite for looking great and living stylishly.”