MIPTV Spotlight: FOX International Channels Asia

CANNES: The focus for FOX International Channels in Asia has been on building up its premium services.

This included the launch of the FOX Movies Premium (FMP) and STAR Chinese Movies (SCM) Play services, the rebranding of STAR Chinese Movies 2 to SCM Legend and the debut of FOX Action Movies in Singapore. “We will continue our investment and efforts in providing premium content and innovative products that resonate with individual markets to our viewers,” says Joon Lee, the company’s senior VP of content and communication, of the goals for 2013. “We will take our sports business to the next level with major rebranding efforts and increased localization of content,” he adds. Other goals include ramping up local productions as well as introducing the company’s Chinese and Asian channels to the rest of the world.