Streamy Awards to Be Localized for South Asia

CANNES: A localized version of the Streamy Awards, which honor the best in online video, has been set for India and South Asia through a partnership between dick clark productions, Tubefilter and Culture Machine.

The show will be developed for audiences in territories including Bangladesh, Pakistan, Sri Lanka, Nepal and Bhutan. The celebration will honor digital content from platforms such as YouTube and Facebook, as well as the creators behind it.

“Our partnership with Culture Machine represents all of the elements we feel necessary for success in localizing the show,” said Mark Rafalowski, the executive VP of international distribution at dick clark productions. “Digital networks and traditional media companies recognize the Streamy Awards as a truly unique program that bridges media consumption patterns across multiple demographics.”

“The prestigious Streamy Awards are a perfect fit with Culture Machine’s vision of creating entertainment for the internet generation,” remarked Sameer Pitalwalla, CEO and co-founder of Culture Machine. “The South Asian market is amongst the top three internet markets in the world, and our partnership with Tubefilter and dick clark productions is a step toward providing a platform that recognizes achievements for those pushing the boundaries of entertainment on the Interwebs.”

“Online video and digital entertainment is indeed a global phenomenon that has brought us closer than ever before, but the world still remains a mosaic of many diverse cultures and the creative communities that surround them,” said Streamy Awards creator Drew Baldwin. “From the beginning, the Streamy Awards have always strived to showcase digital entertainment to broader audiences, and our partnership with Culture Machine marks an important first step in our mission to celebrate excellence in online video, no matter in what part of the world it is made.”