StarHub Sets Up New IPTV Service

SINGAPORE: StarHub TV on Fibre is a brand-new IPTV service launching into the market on March 18, initially available only to commercial customers such as offices, restaurants and pubs. 

StarHub TV on Fibre will be delivered over the Next Generation Nationwide Broadband Network (NGNBN). It will reach current DTTV customers and beyond. Commercial customers will have access to viewing options that are currently not available to DTTV customers, including Cartoon Network, DIVA Universal, HISTORY, National Geographic Channel HD and Travel Channel HD.

“While DTTV has served our commercial customers well, we have capitalized on the NGNBN rollout to provide an even better service to this segment of customers. StarHub TV on Fibre marks an important milestone in our pay TV business. Compared to DTTV, we can offer our commercial customers a significantly improved breadth and depth of content, delivered with the assurance of our trademark reliability," said Lin Shu Fen, StarHub’s VP of home solutions. “We expect the new user interface to provide our customers with a smoother and seamless journey when interacting with the content. In addition, it will bring a new level of interactivity and personalization to TV viewing with features such as Facebook profile integration and the ability to set unique user accounts. We will have over 100 TV channels at launch and we are constantly working with content providers to bring more channels to the service.”