StarHub Enhances Hindi-Language Lineup

SINGAPORE: Singaporean cable platform StarHub is adding two new Hindi-language channels to its lineup, Channel [V] India and EROS Bollywood On Demand, effective January 31.

Channel [V] India will be packaged with Star Gold to form the STAR Hindi Movies & Music Pack. EROS Bollywood On Demand will be offered to StarHub TV subscribers for a monthly subscription. Following the new additions, eight Hindi-language entertainment channels will be available to StarHub customers.

“Hindi content has become increasingly popular among our viewers as seen by the massive reception at last year’s Zee Cine Awards in Singapore,” said Iris Wee, the VP of home solutions and content at StarHub. “With that in mind, Channel [V] India and EROS Bollywood On Demand will provide endless hours of entertainment for fans of all ages. Following the addition of the two channels to our burgeoning stable of content, we can truly say that we have the best and latest that Hindi entertainment has to offer."