Star India Ramps Up Coverage for VIVO Indian Premier League

Star India is beefing up its coverage plans surrounding VIVO Indian Premier League 2018, which it will be airing live in six different languages to target an audience of 700 million viewers.

Rather than dedicating two months to IPL, Star India is planning six months of coverage. For the first time, fans will be voting for their favorite players at vivoiplelection.hotstar.com for the “Election se Selection” campaign on the network.

Star India will stream VIVO IPL on Hotstar in virtual reality. The planned immersive VR experience will bring at-home viewers closer to the matches than ever before. Viewers will be able to select camera angles and commentary language, offering further customization through the “Super-fan feed.” A social experience is being made available on Hotstar with cricket emojis.

Sanjay Gupta, the managing director of Star India, said, “Over its ten-year journey, the IPL has grown into the single biggest property by far on Indian television. And now that it is on the Star India network across both, television and digital, we are set to use the confluence of technology, consumer insight, and experience in cricket coverage, to broaden the outreach and experience even further. The VIVO IPL 2018 will be a six-month-long fiesta with new-age technology putting fans at the heart of the experience. We are confident that the VIVO IPL 2018, as reimagined by Star India, will empower viewers, advertisers and the media and entertainment ecosystem of India with greater convenience and viewing pleasure, audience deliveries and all-round growth.”

Rahul Johri, CEO of the Board of Control for Cricket in India (BCCI), added, “Over the last decade, the BCCI has transformed the Indian Premier League from a radical new idea into India’s biggest sporting phenomenon and despite the scale of its success, the sky remains the limit for the VIVO IPL 2018. In Star India, we have a partner that not only believes in the immense potential of the IPL, but also believes in pushing the boundaries of sports broadcasting, which gives it the power and ability to take the IPL to even greater heights. With even richer content across a six-month entertainment calendar, we are happy it will delight a much larger number of cricket lovers across the length and breadth of India.”