STAR India Preps New Movie Network

MUMBAI: On the heels of the strong performance of its STAR Gold movie channel, STAR India is launching Movies OK, a new service delivering Hindi-language first-run blockbusters, classics and contemporary features.

Movies have emerged as a key category in India’s chaotic pay-TV space, and STAR has been investing heavily to secure first-run rights to lucrative Bollywood titles for STAR Gold. Movies OK will feature seven premieres a week, and the slate is set to include Kahaani, London Paris New York, Ek Deewana Tha, Jodi Breakers, Saat Khoon Maaf and Bumboo & Gali Gali Chor Hai. The channel is focusing on titles that will be suitable for families to watch together. It launches May 6 as the second OK-branded channel in the STAR India channel portfolio, following the rollout of Life OK.

"Everyone in the family has something to look forward to," said Hemal Jhaveri, the general manager of Movies OK. "Every title we screen will make viewing with the family a compelling and fun to bring alive the adage Dekho Ek Saath, Raho Ek Saath. We’ll bring the movies, you get the popcorn."