SPSN in India Launches Olympic Channel Friday Nights

Sony Pictures Sports Network (SPSN) in India has launched Olympic Channel programming on its linear and digital platforms ahead of Tokyo 2020.

SPSN is kicking off its one-year countdown to the games with the “Hum Honge Kamyab” on-air campaign. The India-specific content will be aired under Hum Honge Kamyab, while non-India content will air under The Olympic Dream. Per the campaign, a customized programming lineup of Olympic Channel content will be available on SONY TEN 1 channels every Friday night at 8 p.m. Further, SonyLIV will also launch an Olympic Channel section on its app that’s dedicated to Olympic Channel original content.

The International Olympic Committee and Sony Pictures Network (SPN) India inked a media rights agreement earlier this year, and are collaborating to create a permanent Olympic Channel home within the SonyLIV service. The programming will include year-round coverage of Olympic athletes and sports, and will highlight locally relevant original content produced by SPN and Olympic Channel.