Olympic Channel-Branded Digital Platforms Roll Out in Japan


The Olympic Channel and the Japan Consortium have debuted branded digital platforms across multiple outlets to continue to engage local audiences with the Olympic Movement throughout the year.

The Olympic Channel-branded digital portals are available online and on the digital platforms for NHK, NTV, TV Asahi, TBS, TV Tokyo, Fuji TV and the Japan Commercial Broadcasters Association’s Olympics website. The new digital platforms offer fans Olympic-themed programming from around the world in Japanese, with an emphasis on Japanese athletes, teams and sports under the Olympic Channel brand. In addition to locally produced features, video content will include Olympic-themed original series and documentaries produced by filmmakers from around the world and commissioned by the global Olympic Channel.

Long-form content includes films from the Olympic Channel signature series Five Rings Films such as The Nagano Tapes, which tells the story behind the classic men’s ice hockey tournament of the 1998 Olympic Winter Games in Nagano, Japan, when professional players from the NHL participated in the Games for the first time. Short-form content includes episodes of Before They Were Superstars, featuring gymnast Kohei Uchimura. There is also The Tech Race, which showcases the technological tools that help athletes perform at an elite level, and Day Jobs, highlighting ice hockey player Ami Nakamura, who spends two hours each day commuting to her job in retail before heading to the rink for practice.

“With Tokyo 2020 just two years away, we look forward to further developing our partnership with the Japan Consortium across multiple platforms in our collective efforts to build excitement for the upcoming Olympic Games through relevant and engaging content to viewers across the country,” said Mark Parkman, the general manager of the IOC’s global Olympic Channel.

The Japan Consortium commented, “We, the Japan Consortium, are looking forward to building a sense of excitement and developing an atmosphere through various means toward Tokyo 2020 that our country is hosting. We expect the Olympic Channel, the new partnership with the IOC, will lead to a great success.”