Reed MIDEM Plans MIP Market in China

PARIS: MIPTV and MIPCOM organizer Reed MIDEM has unveiled the launch of MIP China Hangzhou, the first-ever MIP in China.

MIP China Hangzhou will run May 23-25 in Hangzhou, the lakeside city that hosted the G20 Summit this year. The event is being organized in partnership with China Media Management Inc. (CMM-I), official representative for MIPTV/MIPCOM in China, and Zhejiang MegaMedia, organizer of the Zhejiang Provincial pavilion at the MIP markets in Cannes.

The new event is designed to foster content development between Chinese and international production companies, as well as to provide an intensive educational forum for Chinese media professionals to learn more about international TV markets and trends.

MIP China Hangzhou will combine two formats into one event. The Partnership Forum will bring together leading executives from up to 40 international television production and distribution companies with 40 senior-level Chinese media executives for pre-scheduled, one-on-one meetings devoted to forging partnerships for global content development and production. The second element of the event will be a professional training conference, meant to share best practices in creating international TV and online hits, international distribution, and to explore content development in new entertainment sectors such as online video and virtual reality.

“We are exceptionally pleased to be hosting an event of this caliber in Hangzhou, and the Province of Zhejiang, recognized for its strong entertainment production base,” said Yue Dong, Hangzhou Mayor’s representative. “MIP China Hangzhou will provide a much-needed platform for international program professionals to meet with their counterparts from companies throughout China.”

“Cross-border content development is more than ever a strategic choice for entertainment production companies looking to capture local and global audiences,” added Reed MIDEM’s chief executive, Paul Zilk. “It is an honor and truly exciting to support this trend by bringing MIP’s experience and its international clients to China.”