PCCW Media Introduces Entertainment OTT Platform Now E

PCCW Media is launching Now E, an OTT platform with Asian and international dramas and movies, as well as sports.

Now E’s content partners include HBO, MOViE MOViE, Now Baogu, Viu and international studios, offering thousands of hours of premium content. Programming ranges from Hollywood blockbusters and U.S. dramas to Asian movies and dramas, as well as variety shows. There’s also live sports action, including the upcoming 2018 FIFA World Cup.

The service is targeted toward millennials, offering a pricing model that allows users to subscribe to the service by day, in addition to subscription by month or season. Users can also access the latest Hollywood and Asian blockbusters and concerts on a pay-per-rent basis in July.

Janice Lee, managing director of PCCW Media Group, said, “PCCW Media is very excited to add a new member to our media service family. Now E means ‘Easy• Entertainment•Everywhere,’ which will be a perfect fit for the individual with Millennial lifestyle. Today, modern viewers consume more online video than other audiences. They prefer watching online for greater flexibility and demand for personalized content. We are confident that Now E will stand out from the rest as the most preferred OTT service as Now E is a single OTT platform which provides exclusive Asian and international movies, dramas and world-class sports events.”