Olympic 2018-24 Broadcast Rights Awarded in Asia

LAUSANNE: Dentsu has been awarded the exclusive broadcast rights, covering 22 countries in Asia, for the Olympic Games from 2018 to 2024.

Dentsu scored from the International Olympic Committee (IOC) the rights for the XXIII Olympic Winter Games PyeongChang 2018, and the Games of the XXXII Olympiad Tokyo 2020, as well as the Olympic Games in 2022 and 2024. Dentsu holds the rights in all languages and media platforms in Afghanistan, Brunei, Cambodia, Chinese Taipei, East Timor, Hong Kong, Indonesia, Iran, Kazakhstan, Kyrgyzstan, Laos, Malaysia, Mongolia, Myanmar, Papua New Guinea, Philippines, Singapore, Tajikistan, Thailand, Turkmenistan, Uzbekistan and Vietnam. Dentsu is already the Olympic broadcast partner in the region for the 2016 Games in Rio.

IOC's president, Thomas Bach, said: “This agreement ensures Olympic broadcast coverage for fans across the region, including on free-to-air television. Having begun our broadcast relationship with Dentsu at the Olympic Winter Games Sochi 2014, I am pleased we will continue through to 2024.”

Kiyoshi Nakamura, executive officer of Dentsu, said: "Following the acquisition of the broadcast rights for the 2014 and 2016 Olympic Games and Youth Olympic Games in Nanjing, we are delighted to strengthen the ongoing relationship between the IOC and Dentsu through the distribution of the broadcast and exhibition rights for all the Olympic Games until 2024. We are dedicated to contributing to the long-term development of the Olympic Movement and to deliver the excitement of the Olympics to the fans in these Asian countries and territories.”

IOC's VP, Zaiqing Yu, delegate IOC member for broadcast rights in Asia, said: “Dentsu has a good understanding of the region’s commercial and broadcast environment, and their expertise and insight will help the Olympic Movement develop its presence and ensure excellent Olympic broadcast coverage of future Games.”