FIC & JTBC to Deliver New Sports Channel in Korea


SINGAPORE: FOX International Channels (FIC) and the Korean broadcasting outfit JTBC have collaborated on the launch of a new channel, JTBC3 FOX Sports, in Korea.

JTBC3 FOX Sports will showcase international and local sports programming. As a fully localized service, all programming and presentation will be in Korean. The lineup of sports events set for broadcast includes Bundesliga, Formula One, the Australian Open, Roland Garros and Wimbledon tennis grand slams.

Zubin Gandevia, the president of FOX International Channels for the Asia Pacific and Middle East, said, “Korea is an important and exciting market for FIC and expanding the FOX Sports brand here is a key step in our continuous efforts to build out our sports business across Asia. The launch of JTBC3 FOX Sports completes our sports brand’s APAC footprint. We are proud to be offering sports fans all across the region a premium sports-viewing experience, as well as doing justice to our rights partners by presenting their content in the highest quality.”
He continued, “On this milestone venture, we are thrilled to be partnering with such a prestigious player in the Korean media industry as JBTC. They have unrivaled local expertise and proven track record of success, and we look forward to working together with them to build a household brand out of JTBC3 FOX Sports.”
Sugil Kim, the president and CEO of JTBC, added, “With JTBC’s capability and know-how and FIC’s powerful content, together we will bring to this new venture a unique synergy. JTBC is committed to supporting FIC and JTBC3 FOX Sports fully and continuously to ensure the channel’s success.”