Now TV, ViuTV Land World Cup Rights for Hong Kong

Now TV and ViuTV have scored the rights to exclusively broadcast the 2018 FIFA World Cup in Hong Kong.

IPTV platform Now TV will exclusively broadcast all 64 matches live. OTT operator ViuTV will broadcast 19 selected matches live, including the opening match, the two semi-finals and the final. Now TV and ViuTV will also carry the draw ceremony for the final stages to be held in Moscow on December 1.

Janice Lee, managing director of PCCW Media Group, said, “With our extensive experience in producing and broadcasting large-scale international and local sporting events, including LaLiga, Premier League, UEFA Europa League and UEFA EURO 2016, Now TV aims to offer viewers superb World Cup enjoyment, whether on a live or on-demand basis, on our TV, internet and mobile platforms. And with ViuTV’s local production strength and creativity, we aim to add more excitement and entertainment to this mega event for the enjoyment of viewers in Hong Kong.”

Lo Ting-fai, general manager of HK Television Entertainment Company Limited, said, “ViuTV is very excited to bring this world-class sports event to the wider audience of Hong Kong. As most of the matches will be held after dusk in Hong Kong, all family members can enjoy all the FIFA World Cup excitement during the prime-time television viewing hours, whether they are at home or out-of-home. ViuTV will produce a series of exciting lead-in and supporting programs to enhance the FIFA World Cup viewing experience and to cater to the interests of the diverse audience as the FIFA World Cup is an event that is enjoyed by viewers of all ages.”

Philippe Le Floc’h, FIFA’s chief commercial officer, noted, “We are very pleased to be working with such a strong broadcast partner to share the passion of the 2018 FIFA World Cup with Hong Kong’s huge football fan base.”