now TV Expands to StarHub Platform in Singapore

HONG KONG: now TV has secured carriage on the StarHub platform in Singapore, building on its recently announced distribution plans in Malaysia, Thailand and the U.S.

The deal brings StarHub customers Chinese-language programming from now TV on Demand, which features an array of high-quality and self-produced Cantonese lifestyle programs; now Baogu Movies, a movie channel that showcases first-run Hong Kong films and Asian blockbusters; and now Mango, featuring top-rated variety shows that spotlight A-listers from the region. Also part of the agreement is now HaiRun, which offers Chinese drama series.

Janice Lee, PCCW’s managing director of TV and new media, said, “Singapore is one of the most important Chinese-language markets in our overseas distribution roadmap and we are glad to have StarHub, the largest pay-TV operator in Singapore, as a partner. We are excited that more and more viewers globally can experience our top-class Chinese-language entertainment, movies and drama series.”

Lee Soo Hui, the VP of the media business unit at StarHub, said, “We are excited to work with now TV, Hong Kong’s leading pay-TV operator, to showcase even more exciting content from Hong Kong on our platform. The partnership with now TV augments StarHub TV’s comprehensive range of Asian lineup and reinforces our leadership in Asian content. We are confident the now Baogu Movies that showcases the hottest movies with exclusive behind-the-scenes footage and related interviews, will be well-received. Similarly, now Mango’s top-rated variety shows showcasing Asian superstars will be a hit with the Singapore audience. In addition, Singapore’s viewers would be happy to note that the highly popular lifestyle programs on now TV On Demand not only offer them flexibility in their viewing schedules, they will be aired in the original Cantonese language.”