Nielsen Expands Twitter TV Ratings to Australia

NEW YORK: Nielsen is bringing its Twitter TV solutions—used to identify, capture and analyze conversation on Twitter in real time—to Australia in the second half of the year.

These solutions include Nielsen Twitter TV Ratings, the first-ever measure of the total activity (tweets, unique authors) and reach (impressions, unique audience) of TV-related conversation on Twitter, which will be produced via the exclusive, multiyear agreement that Nielsen and Twitter announced in December 2012.

“The consumer phenomenon of social TV—people connecting through social media to enhance how they watch live TV—continues as an important global trend,” said Andrew Somosi, the president of Nielsen SocialGuide. “We’re excited to expand our Twitter TV solutions to Australia where the TV industry can use these insights to better understand consumer behavior, measure engagement efforts and refine media planning and buying efforts.”