News Corp Launches Soccer App

NEW YORK: News Corp has unveiled a new mobile and online product, BallBall, to deliver near-live highlights of football leagues from around the world and other exclusive content in Japan, Indonesia and Vietnam.

BallBall will initially reach a combined market of more than 460 million people. It features exclusive highlight clips, including every goal from England’s Barclays Premier League. BallBall has video highlights from more than 1,600 games, including Bundesliga (Germany), Ligue 1 (France), Serie A (Italy), FA Cup (England), Championship (England), Capital One Cup (England), Brazilian Championship and Major League Soccer.

"BallBall’s launch is a significant moment in the e-evolution of the new News,” said Robert Thomson, the chief executive of News Corp. “It is all about the mobility of unique content and the upward mobility of Asia. As well as exclusive highlights, our company has unique access to great football writing, statistics, and the players, both on the field and in the industry, and we will bring Asian fans much closer to the action. Football is the ultimate global sport in an era of globalization and digitization—this new company will ride the momentum of those two mega-trends."