New President & CEO at Sony

TOKYO: Kazuo Hirai is taking over as the president and CEO of Sony Corporation, while Howard Stringer moves into the role of chairman of the board of directors in June.

Hirai, currently the executive deputy president, was recommended to the Sony board by Stringer himself to serve as his successor. Stringer will continue as chairman of Sony Corporation until his official move to board chairman, which will become effective upon board approval after the annual shareholders meeting in June, when the current chairman, Yotaro Kobayashi, retires. It is expected that Hirai will be appointed to the board at the June meeting as well.

Stringer commented: "Three years ago, I started to work with the Board on succession plans, and in February, 2009 we named a new generation of leaders to be my management team. Among them was Kaz Hirai, who had distinguished himself through his work in the PlayStation and networked entertainment businesses. Kaz is a globally focused executive for whom technology and the cloud are familiar territory, content is highly valued, and digital transformation is second nature. I believe his tough-mindedness and leadership skills will be of great benefit to the company and its customers in the months and years ahead. I look forward to helping Kaz in every way I can so that succession leads inevitably to success. It was my honor to recommend him to the Board for the positions of president and CEO, because he is ready to lead, and the time to make this change is now."

Hirai added: "As challenging as times are for Sony now, were it not for the strong leadership of Sir Howard Stringer these past seven years, we would have been in a much more difficult position. I am grateful to Sir Howard and to the Board for their confidence in me, and I look forward to working with everyone at Sony more closely than ever before to build a strong future for our customers, shareholders, partners and employees. The path we must take is clear: to drive the growth of our core electronics businesses—primarily digital imaging, smart mobile and game; to turn around the television business; and to accelerate the innovation that enables us to create new business domains. The foundations are now firmly in place for the new management team and me to fully leverage Sony’s diverse electronics product portfolio, in conjunction with our rich entertainment assets and growing array of networked services, to engage with our customers around the world in new and exciting ways."

Kobayashi said: "The Board is grateful to Sir Howard Stringer for all he has done to help Sony travel such a long and vital way down the road from an analogue to a digital company. He has clearly recognized the importance of connecting our tremendous products with networks and content so that our devices come fully alive in the hands of consumers. We agree with Sir Howard that Kazuo Hirai is the right man at the right time to lead Sony. He has a unique capacity to inspire people, to build teams, to make the tough decisions, and to think with clarity and foresight about the challenges we face and how to surmount them. We are also pleased that Sir Howard has accepted our request to remain with Sony after June as chairman of the Board of Directors. His leadership and experience will be of immeasurable assistance to us all."