MX Player Partners with Lionsgate

MX Player has entered a multiyear partnership with Lionsgate to bring over 50 Hollywood blockbuster films dubbed in Hindi, Tamil and Telugu to the Indian AVOD platform within a year.

Consumers in India, Pakistan, Afghanistan, Nepal, Bangladesh, Bhutan, Sri Lanka and the Maldives now have access to several Hollywood films, including Hunger Games: Mockingjay Part 1, Hunger Games: Mockingjay Part 2, War and Destruction: Las Vegas.

“At MX Player, we are invested in our consumers,” said Mansi Shrivastav, senior VP of content acquisitions and alliances at the Indian AVOD platform. “As the second largest entertainment ecosystem across the globe, we have continually and consistently brought diverse content to the platform across genres, formats and languages. Our partnership with Lionsgate allows us to bring some of the most popular and commercially acclaimed Hollywood films to our viewers in their local languages. This partnership also enables us to attract new users to the platform while consolidating our existing audience base. We are thrilled with this alliance and look forward to working closely with the team at Lionsgate to make more Hollywood content available for users in the region.”

Gayathiri Guliani, VP of licensing and content partnerships at Lionsgate, said, “Lionsgate has been bullish for its compelling content slate, and we are delighted to partner with MX Player, as this will multiply our consumption, reaching out to maximum viewer base. It’s all about genre-diversification, breaking language barriers and having the best stories to watch. This alliance is all set to grow with multiple Lionsgate titles made available on the platform, spoiling viewers for choice.”