Vodafone Idea has struck a deal to bring Lionsgate’s premium service Lionsgate Play to India.
Lionsgate Play will be available to Vodafone Play and Idea Movies & TV subscribers. The offering includes the blockbuster franchises The Hunger Games and The Twilight Saga, multiple Academy Award winner La La Land and the international breakout Wonder, with much of it available in four local languages.
Avneesh Khosla, operations director for marketing at Vodafone Idea, said, “At VIL we strive to bring world-class partnerships to our consumers with the singular focus to enrich their experience. With Lionsgate Play, we are extremely excited at the prospect of offering premium world-class English content to our consumers to enable them to enjoy the best that Hollywood has to offer.”
Rohit Jain, managing director of Lionsgate South Asia, added: “The partnership with Vodafone India creates an exciting opportunity to expand the Lionsgate Play offering as a premium service that delivers a vast library of compelling films and a great user experience to all of our shared customers. We are delighted to bring this premium service to India with a leading global platform like Vodafone, which has such enormous reach and tremendous distribution expertise. Our partnership is the latest affirmation of the enormous role that telcos are playing in shaping the digital age of content.”