MTV Classic Arrives in Asia

Viacom International Media Networks (VIMN) is bringing MTV Classic to the Philippines via a deal with Solar Entertainment Corporation.

Marking the first Asian launch for the 24-hour music channel, MTV Classic will be available on Agilasat, a joint venture between Solar and ABS.

“Building on the success of last year’s collaboration on MTVph, we’re thrilled to bolster our strategic collaboration with Solar with MTV Classic and officially debut it for the first time in the Philippines,” said Paras Sharma, senior VP and general manager for Southeast Asia at Viacom International Media Networks. “This reinforces the importance of the Filipino market as we deepen our brand presence here, which demonstrates our commitment to strengthen programming, local engagement and to cater to the viewing preferences of Filipino audiences. Whether it’s Nirvana or Destiny’s Child, MTV Classic is the home for music legends that shaped pop culture via their music videos.”

Rene Esguerra, COO of Solar Digital Media Holdings, added, “We are excited to continue working with VIMN and extend the iconic MTV brand on our platform. The addition of MTV Classic will appeal to a range of audiences both young and old, bringing Agilasat closer to our goal of meeting the key content needs of our subscribers.”