MIPTV Spotlight: CJ E&M Corporation

CANNES: Two men try to find ingredients to use while living in a secluded countryside in Three Meals a Day, which is part of CJ E&M Corporation’s formats slate for MIPTV.

“Putting the familiar and comfortable city life behind them, the hosts are expected to be the source of much entertainment as they struggle to search for food in the [wilderness] without receiving any help,” says Diane Min, the company’s senior sales manager. “Viewers will be able to enjoy watching the two city bachelors fight to survive in a place that seemingly has nothing.” Also being promoted by CJ E&M are I Can See Your Voice, which Min describes as “an ear-catching, music-entertainment format with a mysterious twist,” and The Dish of the Nation, a cooking competition.

Among the scripted highlights being presented by CJ E&M Corporation at the market in Cannes is Super Daddy Yeol, which centers on a sick woman who wants to provide a father figure for her daughter before she passes away. According to Min, the show “pulls together wounded, polar-opposite people under the loving shelter of the name ‘family.’”

The company is also showcasing the second season of Let’s Eat, following on from the hit food drama that aired last year, in which eating is the universal theme. “CJ dramas are not just typical romantic comedies,” says Min, who notes that the company’s scripted catalogue also contains titles that are edgy and action-packed.

Another highlight is Family Secrets, about a woman who discovers that someone from within her own family kidnapped her daughter. “Family Secrets is a telenovela and the first Chilean drama to be remade in Korea,” says Don Kang, the company’s senior sales manager. “Propelled by the past success of CJ’s telenovela lineup, including Ice Adonis, [Family Secrets] is already seeing increased attention.”

The company is also offering up Hogu’s Love, a drama based on a famous webtoon that Kang says will appeal to young viewers.