Mediacorp Pacts with Huawei Video for 1,500 Hours of Content

Mediacorp has secured a distribution deal with Huawei Video that will see more than 1,500 hours of drama series and lifestyle content being offered to Huawei Video App users in multiple markets across the world outside Mainland China.

Effective immediately, paying subscribers can stream a range of genres on the Huawei Video App, with complimentary access for the first few episodes of all lifestyle shows, dramas and long-form series. They can access Mediacorp’s array of contemporary Chinese scripted shows, including My One in a Million, The Distance Between, Hello from the Other Side and C.L.I.F. Among the variety and food-focused titles on offer are Deluxe-Licious, Food Notes and Markets in Asia. English-language shows in the catalog include KIN and Tanglin as well as Super Octogenarians, This Weekend, Remarkable Living and Refugee Chef. Further, Huawei audiences will be able to catch the premiere of the period drama A Quest to Heal in a simulcast with Mediacorp’s Channel 8 on July 20. The first five episodes will be available for free on the Huawei Video App outside Mainland China.

In a nod to the National Day of Singapore on August 9, Huawei Video App users across all 26 territories outside Mainland China can enjoy evergreen Singapore-centric titles from National Day onwards. This includes free viewing of the first five episodes of Mediacorp era epics like The Little Nyonya and the nation-building trilogy The Journey.

Doreen Neo, chief content officer at Mediacorp, said: “We are excited to embark on this endeavor to extend our programs to Huawei’s cosmopolitan consumers. This partnership points to the universal appeal and storytelling strength of Mediacorp productions, with our large library of original content offering something for everyone. We share a mutual passion for creative customer-centric solutions with our partner, and hope that this deal signals the start of a commercially fulfilling relationship which will amplify our ability to adapt to the ever-evolving needs of our audiences.”

Shane Shan, director of Huawei Asia Pacific Consumer Cloud Service, said: “Huawei Video is starting to provide SVOD video-streaming services in selected territories in APAC from the end of June this year, and we are confident that our partnership with Mediacorp will benefit Huawei Video users with more impressive catalog content.”