Mediacorp Launches Ode to Our Invisible Heroes Initiative

Mediacorp in Singapore has unveiled its Ode to Our Invisible Heroes initiative, aimed at shining the spotlight on ordinary heroes fighting COVID-19 in their own ways.

Heroes can be nominated via a message through Whatsapp to 90909021 or sginvisibleheroes.com with a short description, photo or video before May 20. Twenty entries will be shortlisted and the public can vote for their top heroes from May 22 to 31.

This latest initiative follows Mediacorp’s Ode to Healthcare Frontliners, for which more than 60 companies came together to distribute 5,000 care packages to healthcare workers in March.

The Ode to Our Invisible Heroes initiative is made possible in partnership with Nippon Paint, Panadol, Singapore Pools, KFC and Mediacorp in support of SG United.

Parminder Singh, chief commercial and digital officer for Mediacorp, said: “Due to the current coronavirus outbreak, we have witnessed not just hardship but more importantly, truly touching heroics. As a nod to the human spirit that enables us to do extraordinary things in such times, let’s celebrate the unsung heroes amongst us now. Because together, we will overcome this to emerge stronger and more united than ever.”