Keshet International Strengthens Asian Sales Team

TEL AVIV: As Keshet International looks to expand its business across Asia, the company has hired two new executives for its sales team in the region.

Cherry Lu and Kelvin Ko have been tapped as sales managers, reporting to Gary Pudney, Keshet International’s head of Asia.

Lu was previously head of international projects at Beijing Century Media and worked on the Chinese edition of Keshet International’s interactive talent show Rising Star. Based in Beijing, Lu will work to identify commercial opportunities for acquisitions and co-development deals across the region, including China, Taiwan and Mongolia.

Ko was previously TV sales manager at HIT Entertainment, part of the Mattel Group. Based in Hong Kong, he will be working to support and grow Keshet International’s business across Asia, including Vietnam, Thailand, Malaysia, Indonesia and the Philippines.

Pudney commented: “We are very pleased to welcome Cherry and Kelvin on board as we continue to grow our operations in Asia. Their dynamic experience and understanding of the region’s rich content industry makes us well positioned to further build on our success.”