ATF Spotlight: Keshet International

SINGAPORE: The game show Who’s On Top? leads Keshet International’s ATF slate, which is chock-full of entertainment formats.

The title sees contestants answer questions while on air pods that rise or fall depending on their replies. Trade Up, meanwhile, is a trivia game show that gives players the opportunity to win a new car. Another offering is the hidden-camera prank show Knockout, in which celebrities go head-to-head trying to pull off the same complex prank scene with as much creativity as possible.

Kelly Wright, sales director at Keshet International, says that selling the game show BOOM! in the AsiaPac region is also of importance. “We are committed to long-running partnerships for our brands in the Asian market,” she says.

Wright adds, “Our formats tend to be ‘genre-busters,’ which gives them the feeling of being something brand new.”