ITN Source in Distribution Deal with Visual China Group

LONDON: ITN Source, an international footage licensing company, has entered into a partnership with Chinese photo agency Visual China Group to expand its presence in Asia.

The agreement will allow ITN Source to establish closer relationships with clients and the creative industries in the region, while also enhancing its distribution capabilities in Mainland China, Hong Kong, Macau and Taiwan. A selection of ITN’s stock footage clips will be available on Visual China Group’s sales platform, www.motionchina.com, as well as on www.vcg.com, with more content from the ITN Source archive collections accessible to Visual China Group through an API.

Catherine Laferrière-Vitali, the international sales manager at ITN Source, remarked: “Partnering with a renowned company such as Visual China Group enables us to stimulate the distribution of our content across Mainland China, Hong Kong, Macau and Taiwan. We are excited to bring our award-winning content to producers, networks and corporate clients across the territory. This agreement will certainly make our footage more accessible in the region.”

Charles Wang, the senior VP of Visual China Group, added: “ITN Source is recognized as an excellent library for video content. We are excited to partner with the ITN Source to deliver this valuable video footage. This partnership represents a significant step in the growth of Visual China Group’s brand portfolio especially in historical records. We are proud to offer more diversified and high-quality products and services to our customers. We are looking forward to our forthcoming strategic cooperation.”