Sky Invests in Southeast Asia Streaming TV Service iflix


LONDON: Sky is investing $45 million in the Southeast Asia streaming TV service iflix, which is currently available in Malaysia, Thailand and the Philippines.

iflix launched in May 2015 and has already signed up more than 1 million members. It aims to extend its service to new ASEAN markets in the coming months as demand for the service grows. Sky and iflix will work together to identify areas of future collaboration across the high-growth emerging markets in which iflix operates.

Andrew Griffith, the group chief financial officer at Sky, commented: “iflix has quickly established itself as Southeast Asia’s most exciting and fastest-growing streaming TV service. There are lots of opportunities for Sky and iflix to work together and share expertise as both companies continue to expand. We are really looking forward to supporting Mark and his team deliver their ambitious plans.”

Mark Britt, iflix’s co-founder and group CEO, commented: “We are thrilled to welcome Sky to the iflix family. As pioneers in the global broadcasting industry and true leaders in television and media, they share our passion for delivering market-leading content and services through innovation. Sky’s investment will further support our commitment to providing our members with the best in entertainment.”