Indian Streamer Aha Adds Korean Series from KBS

O4 Media has clinched a deal with Arha India that will see some 100 hours of Korean content launch on the local OTT Aha.

The deal covers Korean content from KBS across crime, drama and comedy genres. It will arrive on Aha in the last quarter of this year.

Gary Pudney, founder and managing director of O4 Media, said: “The South is a dynamic part of India, and working with Aha, such a new and fast-growing player in the market, it illustrates that they have an acute eye for content that is highly appealing and engaging for their audience. We see this as just the beginning of a long-lasting relationship.”

Ajit Thakur, CEO of Arha Media & Broadcasting, added: “We are the among fastest growing OTTs in India with presence in Telugu and Tamil. Our diverse and differentiated local content has built a strong core fan base with a wide variety in our content ranging from fiction, nonfiction, game shows, music and talent shows, original films, live news, kids content and so on. Keeping in mind the evolving preferences of viewers and popularity of Korean content amongst our audiences, we are now bringing some of the top Korean shows in local languages, enabling our viewers to watch their favorite programs from across the world.”