IndiaCast Content Heads to New Thai Channel

Thailand’s JKN Global Media has entered into a pact with IndiaCast Media Distribution to bring a raft of Indian content to a new channel on its OTT platform, Bflix.

The channel will deliver a range of content from the Viacom18 library, dubbed into Thai. The pact, sealed at Asia TV Forum last week, follows a five-year association between the two companies to bring shows from Viacom18’s Colors to Thailand.

Sudhanshu Vats, group CEO and managing director of Viacom18, noted, “With an increasing number of viewers graduating towards the digital mode of entertainment worldwide, we are continually evaluating our play in the international digital distribution space. This symbiotic partnership with JKN Media will further strengthen our equation with the country’s viewers who have enjoyed and appreciated our shows from Colors over the years. There are many cultural similarities between India and Thailand, and hence the strong resonance with our offerings. This endeavor is another step towards providing seamless and individualized Indian-origin entertainment to Thai viewers.”

IndiaCast Group CEO Anuj Gandhi added, “We want to reach to audiences who want to experience contemporary, imaginative and high-quality relevant entertainment. It gives us immense pleasure to partner with JKN, to now take Viacom18 content to Thai viewers in their local language. We are confident that this will be a whole new exciting experience for the audiences. We would also like to thank JKN Media for their continued partnership in scaling new heights in the Thai market.”

Anne Jakrajutatip, CEO of JKN, noted, “At JKN, we constantly strive to partner with brands that share our sensibilities towards great storytelling and the emotions that high-quality content can evoke. Over the past five years, we have formed a strong association with IndiaCast, which has seen us exclusively acquiring almost all the drama series from Colors for Thailand. Shows like Madhubala, Balika Vadhu, Chakravarti Ashoka Samrat, Chandrakanta, Udann, Naagin, Shakti, Shani, Mahakali, Ishq Mein Marjawan, Bepannah and many more have been hugely loved by all audiences in Thailand. I am glad that we have now extended our association with IndiaCast through this digital channel which will enable us to distribute all their content on our OTT platform in Thailand and across distribution platforms in Thailand, Taiwan and Hong Kong.”