IMDA Ties Up with Munkysuperstar for Web Series

The Infocomm Media Development Authority (IMDA) and Munkysuperstar Pictures, which owns Clicknetwork, are collaborating on three new web shows as part of an initiative to bring more public service content to Singapore.

The first title, premiering on Clicknetwork today, is No Sweat, a health and wellness infotainment series meant to encourage healthy lifestyles. The 10-part show will be hosted by Miss Universe Singapore 2018 finalist Tyen Rasif.

The other two titles, Daddy Diaries and Girl Band Called Girl Band, are launching on August 24, 2018, and April 8, 2019, respectively. The former is an infotainment series on parenting presented by DJ Shan Wee, while the latter is a comedy featuring themes of friendship, family and acceptance.

Dorothy Lai, the director of public service media and assessment at IMDA, stated: “The way that Singapore audiences consume content is evolving, and IMDA is constantly looking for new ways and platforms to bring engaging public service content closer to Singapore audiences. We are excited to embark on this new collaboration with Munkysuperstar Pictures, tapping Clicknetwork’s wide network of talents and expertise to create more local content that would appeal to audiences online.”

Gillian Tan, the founder of Munkysuperstar Pictures, added: “We’re really excited and honored to partner with IMDA on this initiative. With an increasing number of people consuming video content on digital platforms nowadays, it’s great to see more public service content created for these audiences. We aim to make our shows both entertaining and educational at the same time to resonate with a wide variety of our viewers.”