iflix Launches Premium Sports Channel

iflix has added a new linear sports channel, ZSports, for multiple Southeast Asian markets on iflixFREE and iflixVIP.

ZSports will live stream the NCAA Division 1 Basketball Tournament (March Madness), starting March 20, among other offerings. March Madness coverage will be available starting mid-March in Malaysia, Brunei, Indonesia, Thailand, Cambodia, Vietnam and Myanmar.

In addition to March Madness, the ZSports channel, positioned as the home of American sports in Asia, will provide viewers with more than 1,000 hours of live sporting events each year, including NCAA basketball and football, the National Hockey League’s regular season, playoffs and Stanley Cup, X Games and motorsports.

Craig Galvin, iflix’s global head of content, said, “March Madness is one of America’s biggest sporting events, a staple on any sports calendar, and we’re excited to give fans across the region virtual front row seats to tomorrow’s NBA stars, today.

“iflix is proud to welcome ZSports to the company’s growing premium sports offering in our commitment to providing our audiences the best and broadest range of world-class competitions.”

Howard Jiang, CEO of ZSports, commented, “Partnering with iflix is a major milestone for us and increases our channel reach to millions of users on the fastest growing entertainment platform in Southeast Asia, pleasing hardcore and sports fans alike.”