iflix Lands MNC Content

Top content from Indonesia’s MNC will be available on iflix within hours of the linear broadcast as part of a new strategic partnership between the two companies.

The pact encompasses about 10,000 hours, including Dunia Terbalik, Cinta Yang Hilang and Top Tukang Ojek Pengkolan. MNC has also made an investment in iflix, with David Fernando Audy, CEO of MNC, joining the entertainment platform’s advisory board.

Mark Britt, iflix co-founder and group CEO, noted, “Indonesia continues to be an incredibly important market for iflix and MNC’s influence and resources in the industry are a powerful advantage for us in the execution of our strategy as we continue to cement our leadership as a digital entertainment service in Indonesia.”

David Fernando Audy, CEO of MNC, added, “MNC has always looked for ways to monetize our content and we are delighted to partake in the fast-growing pie of digital monetization by partnering with iflix. At the same time, we also chose to invest equity in iflix because we believe that the company will grow significantly in the near future.”

iflix unveiled a similar deal with Korea’s JTBC last week at APOS, where it also announced a content pact with Malaysia’s Media Prima Berhad.