iflix Enters Co-pro Partnership with Wattpad

iflix has signed a content agreement to bring Wattpad’s stories to millions of its users across Asia, the Middle East and Africa.

During the next 12 months, iflix and Wattpad will co-produce dozens of original movies based on Wattpad stories from Indonesia. The deal gives iflix access to more than 6 million original Indonesian story uploads on Wattpad, which will use Machine Learning to identify ideas to develop as iflix original films.

Sean Carey, iflix’s chief content officer, remarked: “Storytelling is the bedrock of all great entertainment. With Wattpad, we now have the opportunity to work with thousands of talented Indonesian writers to bring their stories to life for millions of iflix users in Indonesia, and broadly across our 28 markets worldwide. With traditional distribution and platform requirements no longer a constraint and deep data and analytics available to measure performance and engagement, this deal allows us to create exciting original productions from hugely popular, local stories.”

“All over the world, entertainment companies are recognizing the need to find original stories from new voices,” added Aron Levitz, the head of Wattpad Studios. “This deal represents the future of entertainment, where technology and data converge with new voices in storytelling to transform how great content gets made and distributed. Working with iflix, we can bring our millions of passionate users in Indonesia and Southeast Asia exactly what they want: local stories that they already love and can’t wait to see adapted for the screen.”