HOOQ to Offer Skinny Bundle of 20-Plus Pay-TV Channels

The Asian VOD service HOOQ is introducing a skinny bundle that includes more than 20 pay-TV channels, among them TLC, Discovery and HITS.

These channels will be offered as a skinny bundle and will be part of HOOQ’s on-demand offering. The rollout will begin in October in Indonesia, continuing across Southeast Asia.

The offering includes Korean entertainment from tvN and Korean blockbusters from tvN Movies, along with factual entertainment from Discovery Channel, Animal Planet and History Channel. A range of Hollywood series will be released day and date from E!, DIVA and Lifetime. Lifestyle content is available from TLC, AFC and HGTV. Fans of classic series can tune in to HITS.

Jennifer Batty, chief content officer at HOOQ, commented, “We understand the ever-changing needs of our customers and constantly work to ensure that we provide our customers with entertainment that they love. The introduction of these new pay-TV channels not only provide our customers with more genre options—Korean, lifestyle and factual entertainment—but more importantly, this marks a shift in how pay-TV content can now reach a wider audience and expand their footprint in viewership.”

HOOQ’s CEO, Peter Bithos, commented, “HOOQ has always been uniquely committed to and focused on the Asia region. And, as we establish leadership in Indonesia, extending our leadership in Southeast Asia’s most critical market has become our number one priority. This is just another in a sequence of moves designed to extend our leadership in Asia through investment in content, localization and much more. Stay tuned.”