HOOQ Ramps Up Indonesian Content Investments

HOOQ has announced a slate of new content partnerships in Indonesia, where it has also introduced one-day sachet pricing and streaming of free-to-air channels.

HOOQ has strengthened its partnerships with MD Pictures, Starvision, Rapi Films and TBS Films, bringing theatrical films to the platform as HOOQ originals no more than 120 days after their theatrical debut. New co-pros with the studios will roll out later in the year. Titles include Danur 2: Maddah, Ananta, Alaspati, Insya Allah Sah 2, Bodyguard Ugal-Ugalan, DOA (Doyok Otoy Ali Oncom), Hanum Rangga, Nini Thowok, Salah Sasaran, Yowis Ben, Partikelir and Hello Salma.

Jennifer Batty, chief content officer at HOOQ, commented, “We are very excited to grow our partnerships with such renowned Indonesian studios to bring the very best of Indonesian content to our biggest market in Southeast Asia. That’s not all, we are also developing our first original series produced in partnership with Telkomsel, which will be announced shortly. We are truly betting big on Indonesia this year and look forward to bringing more amazing local content on the platform very soon. Our Indonesian fans are going to love it!”