HOOQ Partners with Indonesia’s OVO

HOOQ has announced a deal that sees it being integrated with OVO, Indonesia’s most widely accepted payments platform.

OVO has a user base of 60 million customers, who will soon be able to access HOOQ content within the OVO app. HOOQ subscribers will have the option to pay via OVO.

Peter Bithos, CEO of HOOQ, noted, “This unique deal is the first of its kind in the region. It brings together two leading brands in their respective industries with a shared goal to empower users with a seamless experience where they are able to browse, pay and enjoy entertainment. The OVO partnership is another demonstration of HOOQ’s unique, innovative investments in our own platform to enable this deep integration of our service within other platforms. Combined with our innovative ‘sachet’ pricing, the partnership with OVO will allow millions more of Indonesians to get HOOQ’d every day.”

Jason Thompson, CEO of OVO, added, “Our vision is to become accessible for everyone, and in doing so, we will continue to expand our services and develop strategic partnerships as part of our open ecosystem strategy.  Through this partnership with HOOQ, we aspire to bring the best experience for our 60 million customers by enabling them to browse, pay and watch entertainment from our platform. We believe that entertainment is an important use case and we are excited to see how this partnership will widen our services and broaden customer reach to more Indonesians.”