HITS Expands to Maldives


Rewind Networks has clinched a new carriage deal that brings the HITS network into its ninth market: the Maldives.

The service has rolled out on Dhiraagu TV’s basic-tier Intro Pack. In addition to its core proposition of classic TV shows, HITS recently unveiled a weekend movie block, HITS Movies Presents, delivering hit films from the 1960s to the 1990s.

“The launch of HITS in its ninth market in Asia is a testament to the region’s strong demand for a highly compelling, well-curated entertainment destination—HITS satisfies that demand with our unique proposition of the best TV, all in one place,” said Avi Himatsinghani, CEO of Rewind Networks.

Ahmed Maumoon, acting CMO of Dhiraagu, noted, “We are delighted to introduce HITS to our subscribers, who can now enjoy the channel’s wholesome selection of the very best action, drama, comedy and family series from Hollywood. We are confident that HITS will resonate strongly with viewers in the Maldives.”