HITS Expands Footprint via OTT


KUALA LUMPUR: The Rewind Networks entertainment channel HITS has been added to the tonton streaming service in Malaysia.

The Media Prima Television Networks-owned OTT platform offers both linear channels and some 23,000 hours of catch-up content. It reaches more than 6.6 million users. Starting February 24, HITS will be the newest English-language, Bahasa Malay and Chinese-subtitled linear channel added to tonton’s VIP service.

Airin Zainul, the director of tonton and intellectual property, licensing and merchandising, said, “We welcome the addition of HITS to our ever-growing content offerings for tonton’s premium VIP membership, which starts from just RM3 ($0.70). This is in line with our strategy in providing the best of local content and having the best shows from Hollywood for all Malaysians to enjoy.”

Avi Himatsingani, CEO of Rewind Networks, said, “We are happy that tonton’s VIP subscribers will now have 24/7 access to our hugely successful curated service that has viewers across the region loving us and wanting more.”