HBO On Demand Heads to India’s Tata Sky

MUMBAI: HBO is expanding its offerings on the Tata Sky DTH platform with the launch of HBO On Demand, an SVOD service that will be available to subscribers of the premium channels HBO Hits HD and HBO Defined HD.

HBO Defined delivers Hollywood blockbusters and HBO originals, while HBO HITS features Bollywood blockbusters as well as HBO series.

With HBO On Demand launching this week, subscribers will have access to seasons one to three of Game of Thrones, seasons one and two of Banshee and the recently wrapped True Detective. Additional series and movies will be added monthly.

“HBO and Turner have always been ahead of the curve with innovations on content delivery that are designed to entertain consumers like never before," said Kishan Cheranda, senior director of network and content distribution at Turner International India, which handles the local distribution of HBO Hits and HBO Defined. "We have received a very enthusiastic response from the discerning subscribers of HBO Defined HD and HBO Hits HD and are very happy to now extend their premium advertising-free television viewing experience with the additional feature of HBO On Demand on Tata Sky."

Paolo Agostinelli, chief content and business development Officer at Tata Sky, added, “At Tata Sky, we work towards providing our premium subscriber with world class television experience with best content to offer. Apart from just bringing entertainment to their homes, now our subscribers can enjoy the programs showcased on HBO premium channels at any time that is convenient to them. Moving with times, we are aware of the changing consumption patterns of our viewers, hence we are pleased to launch the first ever HBO On Demand model in India."