HBO GO Comes to StarHub’s Streaming Service


SINGAPORE: HBO Asia and StarHub have agreed to two initiatives that bring programming from the premium cable channel, including Game of Thrones, to multiple digital platforms in Singapore via the new online streaming service StarHub Go.

As of today, HBO’s premium programming will be available directly to consumers in Singapore without a pay-TV subscription with the launch of HBO GO on StarHub Go. Consumers need only the internet and a monthly subscription to StarHub Go’s Go Premium Pack for instant access to stream HBO and Cinemax originals anywhere, anytime, using multiple devices. Titles at launch on HBO GO include Game of Thrones, True Detective, Ballers, The Brink, Veep, The Knick, Strike Back, Band of Brothers, The Pacific, Entourage, Rome and The Newsroom.

Also from today, HBO On Demand will go online via StarHub Go. This means that subscribers will also be able to watch HBO On Demand’s lineup of Hollywood movies, HBO and Cinemax originals on the go using multiple devices.

“There’s so much demand for HBO’s award-winning content that delivering them digitally on multiple devices for our fans to watch on their own terms has been foremost priority,” said Jonathan Spink, the CEO of HBO Asia. “Introducing HBO Asia’s standalone streaming service on StarHub Go without a traditional pay-TV subscription is a natural progression for us to reach new audiences.”
“Together, StarHub and HBO have achieved many milestones over the last 22 years, from our carriage of a single HBO channel on Singapore Cable Vision’s ultra-high frequency band to the current stable of five channels on both cable and IPTV,” added Lee Soo Hui, the head of the media business unit at StarHub. “The launch of HBO GO takes our partnership to new heights by delivering HBO’s content to viewers all across Singapore through our StarHub Go service. We are also pleased to inform our StarHub TV customers that following the enhancements made to HBO On Demand, all five HBO channels will be broadcast in high definition by the end of the month.”