Seven Inks Long-term Pact with Australian Football League


SYDNEY: Australia's Seven Network has entered into a partnership for coverage of the Australian Football League for seasons 2017-22.

Seven’s agreement delivers free broadcast television for Thursday Night Football, Friday Night Football, Saturday Night Football and Sunday Afternoon Football. Seven also secured the Australian Football League Finals Series and Grand Final along with the Brownlow Medal.

Kerry Stokes, the chairman of Seven West Media, said: “Seven and the Australian Football League have a long-standing and deep connection. We are delighted to confirm our partnership with the AFL and look forward to working closely with them as we expand our coverage over the coming decade.

“The signing of this agreement forms a key part of our company’s plans for development and underlines our commitment to the future of broadcast television as we build our media presence over the coming decade.”

Tim Worner, the CEO of Seven West Media, added: “We are delighted to extend our partnership with the Australian Football League. The AFL is the biggest football code.

“The new agreement for the 2017-22 seasons make strong business and financial sense for us. It forms a key part of our plans for the future and will be a significant platform for Seven as we build on our leadership in broadcast television and the delivery of audiences, and build new businesses which will drive our future as Australia’s leading integrated media and communications business. The media landscape is changing. Our agreement with the AFL is a cornerstone of our plans to lead that change in Australia.”