Australia’s Seven to Begin Live Streaming


SYDNEY: Seven Network in Australia is launching live streaming for three of its broadcast channels: Seven, 7TWO and 7mate.

The plan is to begin live streaming across all delivery platforms from December 1. The new initiative complements Seven's AVOD service, PLUS7, which delivers live and catch-up content.

Clive Dickens, Seven West Media's chief digital officer, said: “Our audience demands a live streaming service! They love Seven and they love their smartphones. We can now bring their favorite shows live, free and on the go, seamlessly streamed on mobile and online, as we cement our position as Australia’s leading ‘mobile first’ content company.

“All Seven Network owned channels will stream from December via PLUS7 and we have advanced plans to live-stream also within the 7Sport App and the 7News App in line with our content everywhere strategy. We will be adding other mobile first products and platforms to extend our reach especially live, free and out of home.”

Tim Worner, the managing director and CEO of Seven West Media, said: “We are redefining the way Australians watch live TV. We are a content company. Our future is television. Our growth is mobile. A big part of our future is video. Today provides clear evidence that we will be a driving force in the development, creation and delivery of content in a rapidly changing communications landscape.”

Kurt Burnette, Seven West Media's chief revenue officer, said: “Powerful storytelling is at the core of our television business. The benefits for our audiences and opportunities for our advertisers are enormous. Our move into the live streaming underscores our leadership and will drive greater engagement across all of our platforms and extending reach out of home, on any screen.”