FOX Sports Licenses FourFourTwo in Southeast Asia

FOX Sports has inked a deal to license the popular football media brand and platform FourFourTwo in Singapore, Malaysia, Indonesia and Thailand.

The deal with Future Plc, effective May 1, sees FOX Sports managing the operations of FourFourTwo’s digital destinations in the four Southeast Asian markets and co-promoting content. FourFourTwo has 3 million monthly unique users in Singapore, Malaysia, Indonesia and Thailand.

“FourFourTwo is the ideal partner for our rapidly expanding FOX Sports Asia local digital and social platforms, and further strengthens the FOX Sports English football content offering that includes The John Dykes Show, Spurs TV and Chelsea TV,” said Italo Zanzi, executive VP and managing director of sports for the Asia Pacific and the Middle East at FOX Networks Group. “This partnership also makes it a lot easier for brands to connect to a highly passionate football fan base at scale, in a brand-safe environment.”

FOX Sports Asia’s editor-in-chief, James Marley, added: “We are thrilled to be partnering with one of the most iconic global football publishing brands. FourFourTwo is renowned for its insightful, authentic and entertaining coverage of the world’s most popular sport. That’s a perfect fit for FOX Sports and together we will provide an unmissable experience for our rapidly growing community of sports fans across the region.”

FourFourTwo’s global brand director, Andy Jackson, noted, “We’re delighted to have reached agreement with FOX Sports to continue the great work our Asia team has produced over the last five years to establish and grow the digital footprint of the brand in the region and with FOX Sports, I believe we’ve found the perfect partner to build on this solid base and take the brand forward. I look forward to working with the FOX Sports team in Asia to achieve this in the future.”