Facebook Clinches La Liga Rights for Indian Subcontinent

In a first-of-its-kind agreement, Facebook will become the official home for all La Liga Santander matches in the Indian subcontinent.

The three-season deal starts with the 2018-19 campaign kicking off on August 17. All 380 first division matches of the Spanish football league will be available for free to Facebook users in Afghanistan, Bangladesh, Bhutan, India, Nepal, Maldives, Sri Lanka and Pakistan. The Facebook community in these eight countries will be able to watch La Liga Santander coverage on a live and on-demand basis via multiple devices. Every match will be available on the official La Liga Facebook page as well as individual club pages.

La Liga President Javier Tebas said: “We are thrilled to team up with Facebook to bring the millions of La Liga fans in the Indian subcontinent even closer to the action. La Liga sets the standard for football in the world and we are delighted that more people than ever before will have the opportunity to watch our matches live and for free through Facebook in the region.”

Peter Hutton, Facebook’s head of global live sports programming, added: “As home to the two most-followed sports clubs on Facebook and some of the world’s most iconic footballers, La Liga has a huge global presence on our platform. Its popularity is notably visible in the Indian subcontinent, so we’re delighted to be able to serve the community of fans there with free, live La Liga matches for the next three seasons. We see this as a great opportunity to not only bring people together around world-class football but also help La Liga reach new audiences and grow its visibility in a key development market.”