CJ E&M Places Dramas in Singapore, Malaysia

SEOUL: CJ E&M has signed two separate volume deals from its drama slate, one with StarHub in Singapore and another with Media Prima’s 8TV in Malaysia.

Each picked up more than 200 hours of hits produced by CJ E&M in 2014, as well as this year's full lineup. These drama series are scheduled to air every Thursday and Friday at 10:30 p.m. on 8TV, and every Sunday at 9:30 p.m. on VV Drama from May 31.

Jang-ho Seo, the head of CJ E&M’s content sales department, said: “We are excited to introduce CJ E&M’s latest popular titles to viewers in Singapore and Malaysia during prime-time hours. It is meaningful that those renowned channels in their respective countries have decided to air our content with dedicated programming. Through our ongoing partnership with StarHub and 8TV, we look forward to presenting the best of Korean content.”
 
Lee Soo Hui, the head of the media business unit at StarHub, commented: “We have been working closely with CJ Media, and are delighted to extend this partnership with the showcase of the latest titles from CJ Media, as early as two weeks after their premiere in Korea on our premium channel. This means that audiences in Singapore will be among the world’s first after Korea to enjoy top-quality dramas from CJ Media. To cater to our viewers’ insatiable appetite for Korean content, we will dedicate the 9:30 p.m. prime-time belt on our self-packaged channel, VV Drama, from the second quarter, for the broadcast of these titles. In time to come, a close caption feature, which will enable customers to select their preferred language for on-screen subtitles including English, Chinese and Bahasa Melayu, will also be made available.”