Celestial Tiger Makes Trio of Executive Hires

HONG KONG: Celestial Tiger Entertainment has bolstered its executive team with the appointment of Sylvia Noronha, Betty Tsui and Athena Ho.

Noronha joins as general counsel. She is responsible for guiding the company’s legal strategy and leading the legal department in support of Celestial’s three business lines. Noronha was previously a senior legal advisor at PCCW. Noronha reports to Todd Miller, the president and COO.

Tsui has been hired as VP of programming, covering KIX, KIX HD and Thrill. She will not only lead the programming team, will but also oversee acquisitions and programming strategy for the trio of channels. Tsui is a 12-year veteran of Sony Pictures Entertainment, where she was overseeing the programming, acquisitions and productions for AXN and Animax in Asia. Tsui reports to Ofanny Choi, the executive VP of TV networks.

Ho becomes the manager of research, tasked with overseeing research support for all three lines of business. Previously, Ho spent 12 years at The Walt Disney Company, managing research for Disney media Distribution and Disney Channels for the Asia-Pacific region. Ho will report to Andy Chang, the senior VP of marketing.

“We are glad to have Betty, Sylvia and Athena on board as we enhance and grow our bouquet of uniquely positioned Asian entertainment channels, increase our licensing business and develop original content for Asia,” said Miller. “The appointment of these seasoned executives shows that we are ready to invest in great people in addition to great content. From legal to programming to research, each function is crucial to our next phase of growth.”

"I am very excited by the opportunity to work in such a vibrant company where I can fully utilize the broad legal experience I have acquired during my 20 years in the entertainment industry," added Noronha.

“I am thrilled to join Celestial Tiger Entertainment, a company with a clear vision and synergy amongst its business lines,” commented Tsui. “I am also honored to work with such a great team of talented executives to build a bouquet of distinct channel brands focusing on content ideally suited for Asian audiences.”

“I am delighted to be joining Celestial Tiger Entertainment, a new company, but one built upon the foundation of established channels and a robust licensing business. Market and consumer insights can drive creative and commercial decision making and I am looking forward to supporting this function at Celestial Tiger,” explained Ho.