CBSSI Content Available on Mobile SVOD in Japan

LOS ANGELES: CBS Studios International has entered a deal with Japan’s Avex Broadcasting & Communications to deliver programming such as NCIS and 90210 to the d Market Video Store subscription on-demand video service for mobile devices.

The multi-year, non-exclusive agreement will see CBS content available on Avex’s SVOD service available to DOCOMO mobile subscribers for smartphones and tablets. The deal includes the current seasons of NCIS, NCIS: Los Angeles and 90210, and full seasons of older shows such as Star Trek, Star Trek: Enterprise, Numb3rs, Medium and The 4400.

“The continued growth of mobile devices in Japan has opened new and exciting opportunities to monetize our content in a way that complements our existing licensing deals in the market,” said Armando Nuñez, the president of CBS Studios International. “We’re thrilled to partner with Avex to deliver CBS programming to the progressive Japanese audiences on these platforms.”
 
“Japan has entered into a new era, of the way people enjoy entertainment contents,” said Hidemi Arasaki, the director of business strategy at Avex Broadcasting & Communications. “Since our launch of d Market Video Store in November 2011, we were very fortunate to have a successful growth in our subscriber numbers. Now, our challenge is to maintain our growth rate, and to maintain a satisfying service for our existing subscribers. We receive more and more demands for American TV series. We are very excited to have CBS Studios International’s content on board our service which we believe will boost our service satisfactory level for our new and existing subscribers.”